Around here, we value all work. But the work of the men and women in the military ranks at the top of our list. So when we learned about the non-profit Wheelers4Warriors at the 2012 SEMA Show, we immediately knew we wanted to help out. With a mission to rebuild, restore or modify wounded warriors’ […]
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Why Nissan’s Uniform is Done Right
Even with our three decades of experience, developing apparel programs for the major OEMs is no simple task. Not only do the uniforms need to make the corporate big wigs happy by conveying the right brand image and staying within budget – they also need to be right for the crew wearing them. So when […]
Read moreGM Shirts Through the Years
Red Kap’s history with automotive manufacturers started over 3 decades ago when we partnered with GM and Ford to develop apparel programs for their service departments. Recognizing the importance of having a unified, professional look for their Technicians, Service Advisors and Managers, they partnered with us to help translate their brand into a signature look. […]
Read moreBehind the Advertising
Our new ad campaign has a distinctive look that’s sure to catch the eye of any car fanatic. We sat down with the agency team to get the inside scoop on its creation. Red Kap: You guys had a pretty ambitious concept for this ad campaign. The idea of constructing a work shirt out of […]
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