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Behind the Advertising

Our new ad campaign has a distinctive look that’s sure to catch the eye of any car fanatic. We sat down with the agency team to get the inside scoop on its creation. Red Kap: You guys had a pretty ambitious concept for this ad campaign. The idea of constructing a work shirt out of […]

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935,000 Square Feet of Awesome

When it comes to automotive shows, there’s no denying that the SEMA Show in Las Vegas is the hottest ticket in the industry. Closed to the general public, the show attracts over 100,000 attendees coming to check out the wares of tons of exhibitors featuring everything from tires to tools. What really makes the show, […]

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Going for Gold

From a swimmer’s suit to a sprinter’s shoes, an Olympian’s apparel is a key ingredient in the recipe for a win. Their gear is built specifically for the task at hand, with every feature crafted and fine-tuned for optimal performance. We take that same approach in the development of our workwear. Our design team spends […]

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