Richard Childress Racing Provides Proving Grounds for Red Kap’s Performance Workwear
When it comes to preparing race cars for a NASCAR team like Richard Childress Racing (RCR), performance and precision is number one. RCR is focused on performing 110% in all areas of their business, and workwear is a key component of helping their team accomplish this task. Red Kap joined RCR as the official provider of shop and crew apparel in 2013, and the brand is proud to extend this relationship for the 2014 season.
RCR has been an exceptional proving ground for the Red Kap workwear line. Testing apparel in “real world” conditions has been critical in developing performance products tailored to the automotive industry. “Our crew’s performance before and during a race is essential to RCR’s success,” said Ben Schlosser, chief marketing officer for Richard Childress Racing. “Every detail counts on this team, and having our crew in comfortable and durable workwear allows this team to perform at optimum levels. This crew has put the Red Kap workwear line to the test, and RCR is pleased with the performance and durability of the entire brand line.”
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