Even with our three decades of experience, developing apparel programs for the major OEMs is no simple task. Not only do the uniforms need to make the corporate big wigs happy by conveying the right brand image and staying within budget – they also need to be right for the crew wearing them.
So when our product team met with Nissan to get started on a program redesign, they were happy to find out that Nissan wanted to take a more involved approach. Together, we visited actual dealers to see technicians and service advisers at work and engage with them about their uniform needs and preferences. This led to a uniform that not only looks sharp but is highly functional, as well.
Key features incorporated into Nissan’s technician shirt include a covered front placket so buttons won’t scratch, extra storage compartments to keep small tools handy, and moisture-wicking fabric to help the wearer stay cool and comfortable. The design features red accents and contrasting black side panels, giving the shirt a modern look unique to the brand.
Is your shop ready for a uniform upgrade? Check out our Crew Shirt – it’s got many of the same features as Nissan’s tech shirt. Customize it with striping and a your logo for a distinctive look that sets you apart from the competition.